Los Angeles, CA (February 9, 2009) – February 10th, 2009 is Safer Internet Day and The Association of Sites Advocating Child Protection (ASACP) would like to remind everyone to label with the Restricted To Adults – RTA Website Label.

Safer Internet Day is an annual international event which aims to raise awareness about safe and responsible use of new technologies—especially among children and young people. It is organized by Insafe, the European internet safety network.

RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-inappropriate. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and it currently has 6 million page link-ins.

ASACP urges all adult sites that have not yet adopted its Restricted To Adults – RTA Website Label to do so. The organization also asks supporters to help spread the word to other companies and webmasters. Adult pay sites can contact their affiliates and encourage them to use the tag, while companies that provide billing, hosting, design and other services can make the same pitch to their clients.

“The Internet is truly international and knows no borders, and so is RTA,” stated ASACP CEO Joan Irvine. “Since RTA has a US Trademark, an EU Community Mark, an Australian Use Mark and has been adopted by companies internationally, its effectiveness in helping protect children goes beyond the US borders.”

“We often ask, ‘Who's responsible for ensuring children's safety online?’ Educating children about the best internet surfing practices is the parents' responsibility, providing parents with the right tools and information, however, takes group effort. We applaud the efforts of ASACP and Safer Internet Day/Insafe as both organizations are committed to creating a safer environment for children.” stated Mickey Bojcsik, Director of Program Operations, Adult Webmaster Empire.

ASACP supporter and proprietor of G Media, Garion Hall added, "The protection of children from inappropriate internet material is one of G Media's top priorities. ASACP's internationally recognized standards for the protection of children enables us to consistently adopt the world's best child protection frameworks for G Media sites such as abbywinters.com."

In addition to protecting children from viewing age-inappropriate content, ASACP is dedicated to eliminating child pornography from the Internet.

Jose, Executive Director of LiveSex.com commented, “From the very beginning we've actively fought against any form of child pornography, that's why we feel strongly about supporting the ASACP's cause to protect children. We screen our content rigorously to ensure questionable content does not make it to livesex.com.”

Last year ASACP was named the overall winner of the 2008 "Associations Make a Better World" awards, an international awards competition sponsored by the American Society of Association Executives (ASAE) and the Center for Association Leadership of Washington, D.C. for the Restricted To Adults – RTA Website Label. Additionally ASACP has received Certificates of Recognition from Congresswoman Jane Harmon, the California State Senate, the California State Assembly, and the Mayors of Los Angeles, San Diego, Redondo Beach, and the City of West Hollywood acknowledging ASACP’s efforts to help parents prevent their children from viewing age-inappropriate content with the RTA website label.

Complete information about the RTA label and how to use it is available at www.RTAlabel.org.

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online. More information is available at www.asacp.org.